Sales Page Builders in 2026: What You Actually Need to Ship One Page
Yvonne Chow•Sales Page Builders in 2026: What You Actually Need to Ship One Page
If you need a sales page live today, you don't need to buy a platform to get it. HTML Pub publishes one for $10/month: describe the page or paste the HTML your AI wrote, and it's live on your domain in about 60 seconds. If what you actually want is the full course-business platform around the page, that's Kajabi at $89/month. Funnel sequences with upsells, ClickFunnels at $97/month. A cheap editor you design in yourself, Carrd at $19/year.
Same phrase, four different purchases. Here's how to tell which one you're making.
Last updated July 2026. All pricing checked against each vendor's own pricing page on July 12, 2026. Prices change; confirm before you commit.
The question under the question
"Sales page builder" usually means one of two jobs.
Job one: you run a course or coaching business and you need pages on a rhythm. A webinar registration page this week, a checkout page for the Tuesday drop, a sales page for the September cohort. The page is one part of a machine that also does email, checkout, and course delivery.
Job two: you need one page, live, this week. You already have the offer, the checkout link, and the audience. The page is the whole job.
Platforms price for job one. If you're doing job two, you end up paying platform prices for a page. That's the mismatch this comparison is about.
Quick comparison
| Tool | What it is | Entry price | Free option | Best for |
|---|---|---|---|---|
| HTML Pub | AI-built page, live in ~60s | $10/mo (publish live + custom domain) | Build and preview 5 pages free | Shipping pages fast, no platform |
| Kajabi | Course-business platform | $89/mo ($71/mo annual) | No free plan; 30-day trial | Courses + email + pages in one |
| ClickFunnels | Funnel platform | $97/mo ($81/mo annual) | No free tier | Multi-step funnels, upsells |
| Carrd | One-page site editor | $19/yr (Pro Standard) | 3 sites free | Designing simple pages yourself |
Kajabi: the platform answer
Kajabi's entry plan is $89/month ($71/month billed annually), and every tier includes unlimited landing pages. But pages are not what you're buying. You're buying the course hosting, the email marketing, the checkout, the community, and the automations that sit around them. Kajabi runs a 30-day free trial.
If you're running a real course business end to end, that bundle can be worth it. The page builder inside it is competent and integrated with everything else.
The catch: if you came here for a sales page, you're paying $89/month for a platform you'll use 10% of. And the pages live inside Kajabi. Leaving later means rebuilding.
ClickFunnels: the funnel answer
ClickFunnels starts at $97/month ($81/month billed annually) and every plan includes unlimited landing pages. Its whole reason to exist is the multi-step funnel: opt-in page to sales page to order bump to upsell to thank-you, wired together with the stats to watch each step.
If your offer genuinely runs on funnel mechanics, that's the buy. The catch is the same shape as Kajabi's: it's a platform price, and a single sales page doesn't need funnel software.
Carrd: the editor answer
Carrd Pro Standard is $19 per year. Not per month. It covers up to 10 sites, custom domains with SSL, and contact and signup forms. There's a free tier for 3 sites and a 7-day Pro trial with no card. For the money, nothing here touches it.
The catch is your time. Carrd is an editor: you design the page yourself, element by element. If you enjoy that, great. If you have HTML from an AI, Carrd can't take it. And payment-enabled and custom-integration forms sit in the higher Pro tiers, so check the tier fit before you commit to selling through it.
HTML Pub: the page answer
HTML Pub treats the sales page as a publishing job, not a platform job. Describe the page you want, or paste what Claude or ChatGPT wrote for you, and it's live in about 60 seconds. Forms for lead capture, your own domain, SSL. Building and previewing is free with no card; publishing live starts at $10/month. It's the publish button your AI was missing.
The part that matters for course creators specifically: the rhythm. You're not shipping one page ever, you're shipping the same kinds of pages on repeat. Webinar page for this month's run. Sales page for the next drop. New version when the offer changes. With HTML Pub the iteration loop is a conversation: change the headline, republish, done. Ship your next sales page in 10 minutes.
The catch: HTML Pub is not a platform. No course hosting, no email sequences, no built-in checkout. You bring your own checkout link (Stripe, Gumroad, ThriveCart, whatever you already use) and your email tool. If you want the machine, this isn't it. If you already have the machine and need the page, this is the missing piece.
The $89 question
The cheapest platform in this comparison costs $89 a month. The page-only options cost $10 a month or $19 a year. So the real decision is: are you buying the machine, or the page?
Buy the machine (Kajabi or ClickFunnels) when the email list, the checkout, and the course delivery genuinely need to live in one place, and you'll use enough of the bundle to justify platform pricing.
Buy the page (HTML Pub or Carrd) when the rest of your stack already exists. Between those two: Carrd if you want to design it yourself in an editor, HTML Pub if you'd rather describe it and have it live before your coffee cools.
And if your pages start pulling real traffic and you want A/B testing and conversion optimization on top, Leadpages (built by the same team as HTML Pub) is the step up from $99/month. Publish first. Optimize when there's something to optimize.
FAQ
What is HTML Pub? HTMLPub is the AI-native publishing platform that turns HTML, often generated with AI, into a live URL in about 60 seconds. You can paste HTML or publish straight from a Claude conversation through the MCP connector. The Free plan is permanent and needs no credit card: build and preview up to 5 pages with the full AI editor. Publishing a live page starts at $10 per month (Starter), and every paid plan includes a custom domain.
What's the cheapest way to build a sales page in 2026? Carrd Pro Standard at $19/year if you're willing to design the page yourself in an editor. HTML Pub at $10/month if you want to describe the page (or paste AI-generated HTML) and have it live in about 60 seconds with a custom domain. Both cost a fraction of platform tools like Kajabi ($89/mo) or ClickFunnels ($97/mo).
Do I need Kajabi to sell my course? No. Kajabi is one way to bundle course hosting, email, checkout, and pages in one subscription, and it's a good one if you use the whole bundle. But a sales page plus a checkout link (Stripe, Gumroad, ThriveCart) plus your existing email tool does the same job without the $89/month platform fee.
Can AI build a sales page for me? Yes. Describe your offer, audience, and price to Claude or ChatGPT and ask for a complete sales page. The output is HTML. HTML Pub publishes that HTML to a live URL in about 60 seconds, so the gap between "AI wrote my page" and "my page is live" is one step.
What's the difference between HTML Pub and Leadpages for sales pages? HTML Pub is where you publish: describe or paste, live in 60 seconds, from $10/month. Leadpages is where you optimize: A/B testing, smart traffic routing, and conversion tools on top of the same engine, from $99/month. Start with publishing; step up when your traffic justifies optimizing.
Ready to ship yours? Start free →
For nearby comparisons, see our Linktree alternatives for creators who sell, the Carrd alternatives guide, and our free one-page website builder roundup.
About the author
Yvonne Chow leads marketing at Leadpages and HTML Pub and ships sales and landing pages most weeks. She writes these comparisons from the operator's seat: what each tool actually costs, what job it's built for, and which one fits when, checked against the vendors' own pricing pages. Last reviewed July 2026.