📊 Built-in Analytics

Know exactly what your
visitors are doing

Auto-injected event tracking, scroll depth, click heatmaps, conversion goals, and a full analytics dashboard — built into every page you publish on HTMLPub.

htmlpub.com/dashboard → analytics → my-launch-page
my-launch-page · Page Analytics
Last 30 days
Total visits
4,218
↑ 24% vs prior period
Unique visitors
3,041
↑ 18%
Avg. scroll depth
71%
↑ 8%
Conversions
312
↓ 3%
Daily visits
Traffic sources
google.com1,840
Direct / None894
twitter.com612
linkedin.com398
email / newsletter319
Click heatmap
PRO
Low
High

Every interaction, automatically captured

HTMLPub injects a lightweight tracking script into every page the moment you publish. No SDK to add, no snippet to copy. Tracking starts immediately — on every page, on every plan.

Page views — visitor ID, session ID, referrer URL, and all UTM parameters captured on every visit
Scroll depth milestones — fires at 25%, 50%, 75%, and 90% so you see exactly how far people read
Element clicks — records click position and CSS selector for every interactive element
Form submissions — logs the form ID whenever a visitor submits a form on your page
Real User Monitoring — page load time and time-to-first-byte reported on every session
Live event stream
page_view
my-launch-page
ref=google.com · utm_source=google · utm_medium=cpc
device=desktop · browser=Chrome 122 · OS=macOS
0.1s ago
scroll_depth
50% milestone reached
session_id=s_9f2a · visitor_id=v_4c1d · viewport=1440×900
4s ago
element_click
CTA button clicked
selector=.btn-primary · position={x:720, y:648}
device=desktop
12s ago
form_submit
Lead form submitted
form_id=lead-capture · session_id=s_8e3b · visitor_id=v_1a9f
28s ago
rum
Performance metrics
load_time=1.2s · ttfb=210ms · device=mobile · OS=iOS 17
45s ago
scroll_depth
90% milestone reached
session_id=s_7c4e · visitor_id=v_2b8a · viewport=390×844
1m ago

Analytics for every stage

Core tracking is free forever. Upgrade for deeper insights, longer data history, and heatmaps.

Free
$0 / mo
Starter
$10 / mo
Pro
$29 / mo
Data retentionHow far back you can query
7 days30 days90 days
Per-page metricsViews, uniques, scroll depth
Account overview dashboardCross-page rollup & top pages
Daily visit chartsTrend line for visits over time
Traffic source breakdownReferrer, UTM, direct
Device & browser breakdownDesktop / tablet / mobile + OS
Top clicked elementsWhich CSS selectors get the most clicks
Period comparisonCompare two date ranges side-by-side
Conversion goalsTrack form submits or element clicks as goals
1 goal3 goalsUnlimited
Click heatmaps100×1000 px grid across all sessions
Pro
Viewport heatmap filterFilter clicks by desktop / tablet / mobile
Pro
Real User MonitoringLoad time & TTFB per session

See exactly where visitors
click

HTMLPub builds a 100×1000 pixel click grid across every visitor session and renders it as a live heatmap overlaid on your actual page. Hot spots show you what draws attention; cold zones tell you what to cut or reposition.

Filter by desktop, tablet, or mobile viewport to see how each audience interacts differently
Heatmap overlays your live page HTML — no screenshot approximations
Aggregated across all sessions in your selected date range — the more traffic, the clearer the picture
Click Heatmap — my-launch-page
Desktop
Tablet
Mobile
Low
High

Turn any click into a
tracked goal

Define what “success” means for your page — a form submission, a button click, or any element interaction — and HTMLPub tracks it as a conversion. Daily aggregates and a running conversion rate tell you at a glance whether your page is working.

Trigger on form_submit (by form ID) or element_click (by CSS selector)
Daily conversion counts and a running conversion rate in the dashboard
1 goal on Free · 3 goals on Starter · unlimited goals on Pro
Conversion Goals
📋
Lead form submission
form_submit → form_id="lead-capture"
312
7.4% CVR
🎯
CTA button click
element_click → selector=".btn-primary"
891
21.1% CVR
▶️
Demo video play
element_click → selector="#demo-video"
543
12.9% CVR

One dashboard for everything

From a high-level account overview down to per-page scroll funnels and heatmaps — every view you need to understand and improve your pages lives in the HTMLPub analytics dashboard.

Overview — total visits, unique visitors, top pages, daily chart, source and device breakdown across your whole account
Page detail — daily trend, scroll funnel, source and device split, top clicked elements for a single page
Heatmap view (Pro) — full-page click overlay with viewport filter, per-page and filterable by date range
Overview
Pages
Page detail
Heatmap PRO
Total visits
18.4k
Unique visitors
12.1k
Pages
7
Top pages
my-launch-page
4.2k
product-page
2.9k
thank-you
1.7k

Analytics built for pages that convert

Not a generic analytics tool bolted on. HTMLPub analytics is designed specifically for the kind of AI-built pages you publish — lean, fast, and focused on conversion.

🔍
Zero-config tracking
The tracking script is injected automatically on publish. No GTM, no snippet, no developer needed. It just works.
📍
Scroll depth funnel
See what percentage of visitors reach each 25% milestone. Identify exactly where people drop off on long pages.
🖱️
Click element tracking
Every click is logged with its CSS selector and screen position, so you can see which elements drive the most interaction.
📈
Period comparison
Compare any two date ranges side-by-side — week over week, month over month — to measure the real impact of your changes.
🎯
UTM attribution
utm_source, utm_medium, utm_campaign, utm_term, and utm_content are captured on every page view alongside the full referrer URL.
Real User Monitoring
Page load time and time-to-first-byte are reported per session so you can catch performance issues before they hurt conversions.
📱
Device & browser breakdown
See your traffic split by desktop, tablet, and mobile — plus browser and OS — so you know exactly which environments to optimize for.
🔥
Click heatmaps Pro
A 100×1000 pixel click grid aggregated across sessions, overlaid on your live page. Filter by desktop, tablet, or mobile viewport.
🏆
Conversion goals
Track form submits or any element click as a conversion. Get daily counts and a running CVR without connecting any external tools.
5
event types tracked
automatically on every page
0
lines of code to add
tracking starts on publish
90d
data retention
on Pro plan
conversion goals
on Pro plan

Common questions

Do I need to add any tracking code to my pages?

No. HTMLPub automatically injects the analytics tracking script into every page you publish. There’s nothing to install, copy, or configure — tracking starts the moment your page goes live, on every plan including Free.

What events does HTMLPub track automatically?

HTMLPub automatically tracks page views (visitor ID, session ID, referrer, and UTM parameters), scroll depth at 25%, 50%, 75%, and 90% milestones, element clicks with position and CSS selector, form submissions with form ID, and Real User Monitoring metrics including load time and time-to-first-byte.

What’s the difference between Free, Starter, and Pro analytics?

The Free plan includes 7 days of data retention and basic per-page metrics. The Starter plan ($10/mo) adds 30-day retention, an account overview dashboard, daily charts, traffic source breakdowns, device and browser data, top clicked elements, and period-over-period comparison. The Pro plan ($29/mo) extends retention to 90 days and unlocks click heatmaps with viewport filtering and unlimited conversion goals. The Business plan ($49/mo) extends retention to 6 months.

What are heatmaps and which plan includes them?

Heatmaps show a visual overlay of where visitors click on your page, using a 100×1000 pixel grid aggregated across all sessions. You can filter by viewport — desktop, tablet, or mobile — to see how different devices interact with your layout. Heatmaps are available on Pro ($29/mo) and Business ($49/mo) plans.

How do conversion goals work?

Conversion goals let you track specific actions as conversions. You can set a goal to trigger on a form submission (by form ID) or on an element click (by CSS selector). HTMLPub then shows daily conversion counts and conversion rate over time. Free plans get 1 goal, Starter gets 3 goals, and Pro gets unlimited goals.

Can I see analytics for all my pages in one place?

Yes. Starter and Pro plans include an account Overview dashboard showing total visits, unique visitors, and top-performing pages across your entire account, alongside daily trend charts and traffic source breakdowns. You can also drill into any individual page for a detailed analytics view.

What UTM parameters does HTMLPub capture?

HTMLPub captures utm_source, utm_medium, utm_campaign, utm_term, and utm_content on every page view, alongside the full referrer URL. This lets you see exactly which campaigns, ads, and links are driving traffic to your pages.

Is my visitors’ data stored securely?

Yes. HTMLPub analytics uses anonymous visitor IDs rather than storing personally identifiable information. No cookies are written for tracking. Data is retained for 7 days on the Free plan, 30 days on Starter, and 90 days on Pro.

Start knowing what your
pages are doing

Publish your first page and get analytics out of the box — no setup, no integrations, no waiting. Upgrade for heatmaps and deeper insights whenever you’re ready.